Digital Marketing Manager

About the Role

Key Responsibilities

• Lead and manage the full lifecycle of digital projects including websites, mobile apps, and other marketing platforms.
• Define scope, goals, timelines, and budgets; establish clear project deliverables in collaboration with stakeholders.
• Create and maintain detailed project plans with milestones, dependencies, and critical paths to ensure timely delivery.
• Coordinate with internal teams, vendors, and external partners to ensure smooth execution and high-quality outcomes.
• Conduct regular meetings to provide status updates, address issues, and foster transparent communication across teams.
• Facilitate effective collaboration among content creators, developers, and marketing specialists to align deliverables with business needs.
• Identify and mitigate potential project risks or roadblocks; proactively develop contingency plans.
• Monitor project progress using tools and dashboards, adjusting plans as needed to stay aligned with goals.
• Track project expenses, ensuring alignment with budgets and maximizing cost-efficiency.
• Research and recommend innovative tools, technologies, and approaches to enhance digital presence and lead generation.
• Audit and analyze all marketing lead sources to ensure brand consistency and accuracy in phone numbers, email, pricing, and images.
• Review online presence for multiple properties and provide strategic recommendations for improvement.
• Collaborate with third-party vendors on website development, troubleshooting, asset delivery, and internal feedback integration.
• Support regular updates to property websites, ensuring accurate and compelling content including amenities, photos, and business hours.
• Ensure high standards of brand presentation and user experience across all web platforms.
• Generate and interpret website performance reports; deliver actionable insights to improve engagement and outcomes.
• Investigate and resolve marketing-related issues such as integration errors or incorrect online information.
• Perform other related duties as assigned, demonstrating adaptability and a proactive mindset.
• Occasional travel may be required.

Requirements

• Bachelor's degree (B.A.) from a four-year college or university is preferred.
• 3-5 years of direct experience managing websites, CMS platforms, or supporting digital/social media marketing initiatives.
• A minimum of 1 year of supervisory experience required.
• Proven ability to deliver digital projects on time and within budget.
• Solid understanding of digital technologies including CMS, web development, mobile applications, and marketing tools.
• Strong project management skills with the ability to prioritize, multitask, and adapt to evolving priorities.
• Detail-oriented, analytical, and comfortable interpreting performance data and resolving issues.
• Technically savvy: Proficient in Microsoft Office and quick to learn new software/tools.

Nice to Have

• Experience supporting digital/social media marketing initiatives.
• Experience working with external vendors and cross-functional teams.
• Knowledge of online advertising and lead generation strategies.

Qualifications

• Bachelor's degree (B.A.) from a four-year college or university (preferred)

Benefits & Perks

• Employee referral payment program
• Educational Enhancement Program
• Medical, Dental, and Vision benefits
• Life/ AD&D Insurance
• Paid Parental Leave
• Long and short term disability
• Retirement Plan - 401(k) Plan
• Discount on an apartment at any one of our properties
• Brand new amenity space that includes a full gym/fitness center and golf simulator
• Salary range: $70,000-$80,000/yr