Digital Marketing Manager

About the Role

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness, engagement, and sales conversions on the e-commerce platform.
• Oversee and optimize the company's online presence across websites, social media platforms, and digital advertising channels.
• Analyze digital marketing metrics and analytics to measure performance and identify areas for improvement.
• Manage content creation and content calendar to ensure consistent brand messaging, engaging written content, and high-quality collateral.
• Coordinate with cross-functional teams, including sales and product development, to align marketing initiatives with product releases and sales campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure a competitive edge.
• Manage digital advertising campaigns, including PPC, display ads, and social media ads, to maximize ROI.
• Create and manage email marketing campaigns, segmentation, flow automation, and lead-generation strategies.
• Oversee and collaborate with digital advertising agency to optimize ad spend returns.
• Monitor online customer feedback and manage online reputation efforts.
• Prepare regular reports and presentations on campaign performance, budget, and key insights.

Requirements

• Proven experience in digital marketing with a strong understanding of marketing and design platforms and tools.
• Proficiency in Google Ads, Facebook Ads, and other PPC channels.
• Expert knowledge of email marketing platforms and automation tools such as Klaviyo or Mailchimp.
• Proficiency in Shopify and web content management systems like WordPress.
• Excellent knowledge of SEO and SEM strategies.
• Experience with design tools such as Adobe Creative Suite and Canva.
• Strong analytical skills with web analytics tools like Google Analytics and HubSpot.
• Exceptional communication and content creation skills.
• Ability to develop and execute strategic marketing plans across multiple channels.
• Proficiency in social media management tools such as Hootsuite and Buffer.
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Ability to stay current with industry trends and emerging digital marketing technologies.
• Must have 3+ years of progressive experience managing or supervising a marketing team.
• Physical ability to sit for extended periods, lift up to 35 lbs., and work with a computer monitor daily.

Nice to Have

• Experience with marketing automation tools like Marketo.
• Experience with analysis tools such as Google Analytics and HubSpot.
• Experience sourcing and qualifying new vendors and partners.

Qualifications

• 3+ years of progressive experience actively supervising or managing a marketing department or team.

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• 401(k) matching
• Life insurance
• Company paid life insurance
• Cafeteria plan
• Vacation and PTO