Digital Marketing Manager

About the Role

Key Responsibilities

• Own and execute full funnel digital campaigns across paid search (Google/Bing), paid social (LinkedIn), and email (Marketo), optimizing for pipeline creation, ROI, and efficiency.
• Design, launch, and iterate multi-channel campaigns in partnership with Account Based Marketing, sales, content, events, and creative teams.
• Manage audience segmentation, email database health, and lead nurturing workflows in Marketo to improve engagement, conversion rates, and MQL velocity.
• Drive paid social strategy, with a strong emphasis on LinkedIn, including developing creative briefs, writing copy, managing targeting, launching, and optimizing campaigns.
• Manage reporting and performance dashboards, translating campaign performance into actionable insights for marketing and sales leadership.
• Collaborate with analytics and RevOps to ensure accurate tracking, lead flow, attribution, and campaign ROI reporting.
• Create and launch strategic email nurture programs.
• Support ABM programs through targeted display and retargeting campaigns, leveraging tools like 6sense or similar.
• Stay ahead of trends in digital advertising and email marketing, proactively testing new platforms, formats, and tactics to drive innovation.
• Ensure best practices in deliverability, compliance, and user experience across digital channels.

Requirements

• 3-6 years of experience in digital or growth marketing at a B2B SaaS or enterprise software company, with industrial or technical audiences a plus.
• Deep experience managing paid media (Google Ads, Bing, LinkedIn Campaign Manager), email automation (Marketo required), and CRM (Salesforce).
• Proven track record of building and optimizing performance marketing campaigns that drive qualified pipeline and revenue.
• Strong analytical skills and high comfort using data to form hypotheses, test ideas, and scale successful strategies.
• Excellent copywriting skills for email, paid ads, and social posts with a focus on conversion and engagement.
• Familiarity with campaign reporting tools such as Tableau, Looker, or Google Data Studio.
• Experience with ABM platforms (e.g., Demandbase, 6sense) and website personalization strategies is a bonus.
• Entrepreneurial mindset, energized by problem-solving, experimentation, and driving measurable results.
• Highly collaborative, able to manage multiple projects in a fast-paced environment.

Nice to Have

• Experience with ABM platforms like Demandbase or 6sense.
• Knowledge of website personalization strategies.

Qualifications

• Educational background not explicitly specified; experience in digital marketing roles is emphasized.

Benefits & Perks

• Competitive Compensation including base plus bonus.
• 401(k) with 4% employer matching.
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and dependents.
• Unlimited PTO + flexibility to enjoy it.
• 18 Company Holidays including the week between Christmas & New Years.
• Paid Parental Leave Program.
• Employee Stock Purchase Program (ESPP).
• Employee Referral Program.
• In-office catered lunches 3x per week and fully stocked fridges.
• Opportunity to work with diverse, talented teams on ambitious projects.
• Paid mobile phone and WiFi.
• Modern, inclusive, and fun working environment.