Digital Marketing Manager

About the Role

Key Responsibilities

• Oversee website strategy, including content and user experience.
• Analyze traffic and user behavior to create data-driven strategies for targeted marketing and lead generation.
• Propose a comprehensive social media strategy plan, and execute once approved, to enhance brand awareness, manage reputation, and boost member engagement.
• Generate analytics and use listening tools to gain insights and drive qualified leads and website traffic.
• Manage data-driven digital advertising campaigns on platforms like social media and search engines, ensuring full compliance with financial industry regulations.
• Monitor and optimize ad performance to maximize ROI.
• Develop and manage the full lifecycle of email campaigns, including e-newsletters and member communications.
• Track key metrics to refine strategy and improve performance of email campaigns.
• Research and apply AI tools to enhance marketing efforts and stay competitive online.
• Develop and manage a cohesive digital signage strategy for all branch locations.
• Lead the development of compelling digital content that tells the stories of our members and employees including: capturing, editing, and producing high-quality photos and videos that build trust and humanize our brand.
• Collaborate with the Marketplace Engagement Manager to create and distribute educational content that empowers our members.
• Assist in developing digital assets to support member events and programs.
• Serve as the primary creator and editor for all digital photo and video content, from short-form social media clips to in-depth customer stories.
• Develop a data-driven content strategy that supports digital advertising, social media, and email marketing.
• Manage content to ensure it is optimized for various platforms and continuously analyze performance to refine future content and improve audience engagement.
• Serve as the team's data expert by collecting, analyzing, and synthesizing digital performance metrics from all channels.
• Translate complex data into actionable insights and strategic recommendations to guide initiatives and influence overall marketing strategy.
• Provide regular reports and presentations, highlighting trends, opportunities for improvement, and predictive analysis.
• Provide hands-on support for all marketing team functions, including on-site assistance at internal and external events, helping with digital needs for campaigns, member programs, sponsorships, and educational opportunities.
• All other duties as assigned.

Requirements

• Bachelor's degree in communications, marketing, agriculture or a related field preferred.
• 5+ years of related experience preferred.
• Proficient in digital marketing software and technologies, including Microsoft Office suite and Adobe products.
• Experience with HubSpot, Salesforce Marketing Cloud, social media management and listening tools, and major social media platforms preferred.
• Google Analytics Individual Qualification and Google Ads Certification are strongly preferred.
• Demonstrated skills in photography and videography, including editing, preferred.
• Strong understanding of current digital trends, including the use of AI.
• Proven ability to manage multiple projects and deadlines effectively.
• Strong problem-solving skills and ability to quickly learn new tools and processes.
• Experience managing budgets to maximize ROI.
• Excellent written and verbal communication skills, including proofreading.
• Ability to work independently and collaboratively.
• Responsible for maintaining confidentiality, security, and integrity of systems, data, and member-owner information.

Nice to Have

• Experience with HubSpot, Salesforce Marketing Cloud, social media management and listening tools.
• Google Analytics Individual Qualification and Google Ads Certification.
• Skills in photography and videography, including editing.
• Experience with AI tools in marketing.

Qualifications

• Bachelor's degree in communications, marketing, agriculture or a related field preferred.
• 5+ years of related experience preferred.

Benefits & Perks

• Competitive salary: $78,000 - $125,000.
• Top-notch benefits: Health, dental, and vision, plus a standout 401(k) plan.
• Professional development investment.
• Flexible work environment with hybrid options after training.
• Location flexibility for candidates residing in Missouri.