Digital Marketing Manager

About the Role

Key Responsibilities

• Collaborate with internal teams to develop and implement SEO strategies.
• Collaborate with digital marketing team to ensure content is optimized for search engines while maintaining quality and readability.
• Lead and execute digital marketing campaigns across multiple channels with a strong emphasis on Paid LinkedIn Ads, SEM and YouTube advertising.
• Monitor and analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and other reporting tools.
• Provide actionable insights and recommendations to improve campaign performance and achieve critical metrics.
• Manage advertising budgets, ensuring efficient ad spend and achieving the highest return on investment (ROI).
• Conduct A/B tests and other experiments to continuously optimize ad performance across all channels, refining targeting, ad copy, and creative.
• Work closely with marketing teams to align digital strategies with broader marketing goals and ensure brand consistency across channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising.
• Strong knowledge of paid LinkedIn campaign management and audience targeting.
• Expertise in Google Ads and other SEM platforms, including keyword research and performance analysis.
• Proven understanding of digital analytics tools (Google Analytics, LinkedIn Campaign Manager, etc.).
• Legal authorization to work in the United States - Sponsorship will not be provided for this position.

Nice to Have

• Certification in Google Ads, LinkedIn Advertising, or similar platforms.
• Experience working in B2B marketing.
• Experience with A/B testing, performance optimization, and campaign reporting.
• Excellent project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Ability to think strategically and analyze data to make informed decisions.

Qualifications

• Educational background in Marketing, Communications, Business, or related field.
• Experience in digital marketing with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising.

Benefits & Perks

• Competitive base salary within the local market, with performance-based rewards.
• Salary/pay range for this role is $71K - $102K annually, commensurate with skills and experience.
• Medical insurance plans, dental and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement.
• Employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.