Digital Marketing Manager

About the Role

Key Responsibilities

• Manage and optimize paid media campaigns across Google Ads (Search, Display, Video, Performance Max) and select programmatic platforms (e.g., StackAdapt, Basis, etc.)
• Manage and optimize paid social media campaigns across Meta Ads (Facebook & Instagram), LinkedIn Ads, X Ads, Pinterest Ads, etc.
• Build and manage full-funnel strategies across brand awareness, lead generation, and retargeting stages
• Track and interpret campaign data using Google Analytics 4 (GA4) and AgencyAnalytics dashboards
• Monitor and report on performance metrics like click-through rate (CTR), impressions, conversions, and lead quality
• Collaborate with creative teams to guide ad development and testing based on performance trends
• Run creative performance reviews and occasional A/B tests to optimize campaign outcomes
• Work closely with clients to understand their goals and translate them into successful campaign strategies
• Stay updated on platform best practices and recommend adjustments to improve performance
• Periodically review CAC and ROAS as part of long-term strategy development

Requirements

• 3-5+ years of experience managing digital ad campaigns across Google, Meta, and/or programmatic platforms
• Strong understanding of full-funnel marketing strategies including brand awareness, lead generation, and retargeting
• Proficient in GA4 and experienced in campaign reporting and analysis
• Experience with AgencyAnalytics or similar reporting platforms
• Proven ability to analyze ad performance and make data-driven decisions to improve CTR, conversions, and lead volume
• Confident in collaborating with both internal teams and external clients to align on goals and execution
• Highly organized and able to manage multiple campaigns simultaneously
• Excellent communication skills for both internal and client-facing reporting

Nice to Have

• Experience with local/regional campaigns and/or high-volume lead generation
• Familiarity with platform-specific creative and compliance guidelines
• Understanding of long-term optimization metrics like ROAS and CAC

Qualifications

• Ability to commute to Chattanooga, TN 37408 (Required)
• Ability to relocate to Chattanooga, TN 37408 before starting work (Required)

Benefits & Perks

• Flexible schedule
• Health insurance
• Paid time off