Digital Marketing Manager

About the Role

Key Responsibilities

• Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, managing end-to-end campaign workflows from audience targeting and creative briefing to reporting.
• Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage.
• Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC.
• Identify and manage partnerships with publishers targeting HR, People Ops, and workplace leadership audiences, such as People Managing People and Capterra.
• Coordinate placements in high-performing listicles, advertorials, and paid content hubs.
• Optimize partner content to align with SEO, brand voice, and CTA objectives.
• Track and report on partner performance and ROI of each placement.
• Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager.
• Report on key performance metrics weekly and refine channel mix, budget allocation, and creative strategy based on insights.

Requirements

• 3-5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships.
• Deep experience managing Google Ads and LinkedIn Ads for B2B brands.
• Strong understanding of demand generation KPIs and attribution frameworks.
• Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms.
• Excellent project management skills, able to juggle multiple campaigns and deadlines.
• Strong communicator with a collaborative, proactive approach.