Digital Marketing Manager

About the Role

Key Responsibilities

• Develops and implements digital marketing strategies.
• Manages website optimization to ensure visual appeal, user-friendliness, and SEO effectiveness.
• Oversees content creation including blog posts, videos, and infographics to attract and engage visitors.
• Develops and executes social media engagement and growth strategies.
• Plans, executes, and optimizes digital advertising campaigns across various platforms.
• Utilizes web analytics tools to track website traffic, user behavior, and campaign performance, then uses this data to optimize strategies.
• Keeps up to date with the latest digital marketing trends and technologies.
• Collaborates with marketing team members, product development, sales, and customer service to achieve business goals.
• Oversees PPC, SEO, SEM, and social media budgets in collaboration with the Marketing Vice-President and third parties.
• Works with Digital Agency & IT Department to resolve website hosting issues.
• Tracks online marketing results and provides reports and insights to management.
• Develops and implements email marketing strategies, including content creation, list management, and campaign analysis.
• Ensures email campaigns are compliant with industry standards and best practices.
• Develops mobile app marketing strategies, manages mobile advertising, SMS marketing, push notifications, and mobile website optimization.
• Develops social media strategies, manages paid campaigns, produces content, schedules posts, and interacts with followers.

Requirements

• High School Diploma or GED required.
• College degree in Marketing or related field required.
• Management or supervisory experience required.
• 5 or more years' experience in online marketing or website management.
• Proficiency with Microsoft Office applications and online data analytic tools.
• Knowledge of pay per click campaign tools and HTML.
• Experience with email marketing platforms and CRM systems.
• Social media experience and understanding of best practices and trends.
• Ability to write HTML.
• Strong understanding of email marketing principles and best practices.
• Excellent written and verbal communication skills.
• Strong analytical skills and experience with A/B testing and campaign optimization.
• Willingness to work a flexible schedule including evenings, weekends, and holidays.

Nice to Have

• Knowledge of Sales Force Email Software.

Qualifications

• High School Diploma or GED
• College degree in Marketing or related field
• Management or supervisory experience
• 5+ years' experience in online marketing or website management