Digital Marketing Manager

About the Role

Key Responsibilities

• Lead LoadUp's digital marketing strategy across SEO, content, paid ads, and organic social — driving measurable growth and revenue.
• Own our organic social presence by building content calendars, shaping platform strategy, and tracking performance.
• Write and edit high-impact content for web, blog, campaigns, and social channels.
• Optimize for SEO and conversions using keyword research, analytics, and performance insights.
• Drive Loader recruitment marketing, creating campaigns to attract, convert, and retain top providers.
• Expand our commercial accounts channel with targeted marketing strategies under the LoadUp brand.
• Collaborate across teams — including sales, web development, and operations — to deliver consistent, aligned messaging.
• Analyze campaign performance and present actionable insights and recommendations to leadership.
• Streamline content workflows to keep processes efficient, scalable, and effective.
• Coach and mentor junior marketers, supporting their development and strengthening team performance.

Requirements

• Strategic mindset to think beyond tactics and drive sustainable growth.
• Creative execution skills to craft engaging, converting content.
• Data-driven approach to analyze performance and optimize continuously.
• SEO expertise to increase visibility and attract qualified traffic.
• Content leadership to keep web and social content fresh, accurate, and on-brand.
• Team coaching abilities to guide and mentor others with clear feedback and support.
• Collaborative spirit to partner effectively across teams.
• Ownership mentality to take initiative, manage projects independently, and see them through.

Nice to Have

• Experience with performance marketing and digital advertising platforms.
• Knowledge of web development or technical SEO.
• Previous leadership or mentorship experience in marketing teams.

Benefits & Perks

• Competitive Compensation - Earn a competitive salary that rewards results and team impact.
• Comprehensive Health & Wellness Benefits - Medical, Dental, Vision, and Life Insurance coverage.
• Flexible Spending & Savings Options - FSA or HSA accounts for healthcare planning.
• Generous Paid Time Off - Rest, recharge, or explore life outside of work.
• 401(k) with 5% Company Match - Plan for the long-term with a generous company contribution.
• Employee Recognition Program - Rewards and celebrates contributions.
• Monthly Lifestyle Stipends - Support for essentials or extras to enhance daily life.
• Referral Rewards Program - Get rewarded for referring great talent.
• Growth with Purpose - Opportunities to grow alongside the business and shape its future.