Digital Marketing Manager

About the Role

Key Responsibilities

• Oversee the company's digital marketing efforts, including website management, content creation, SEO, email marketing, and social media marketing.
• Plan, launch, and manage paid search and social advertising campaigns (Google Ads, Facebook/Meta, LinkedIn, etc).
• Make data-driven recommendations for ad budgets and targeting strategies.
• Conduct market research to identify trends, opportunities, and customer insights.
• Utilize data to inform digital marketing strategies and decision-making.
• Maintain and strengthen the company's brand identity, ensuring consistency across all digital assets and communications.
• Develop and maintain relationships with media outlets, handle press releases, and manage public relations initiatives.
• Analyze marketing data and KPIs to measure campaign success and provide regular reports to leadership.
• Work closely with internal stakeholders to align marketing strategies with business goals.
• Identify and pursue strategic partnerships and collaborations to expand reach and customer base.
• Monitor and analyze competitors' marketing activities and industry trends.
• Plan and execute digital campaign initiatives across appropriate channels.
• Assist in analyzing marketing data to shape future strategies.
• Manage content calendars across all digital marketing channels.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.
• Strong knowledge of SEO, analytics, and content marketing best practices.
• At least 3 years of experience in digital marketing, advertising, and project management.
• Excellent written and verbal communication skills.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Computer skills relevant to digital marketing activities.

Nice to Have

• Graphic design skills.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Master's degree (preferred).
• At least 3 years of experience in digital marketing, advertising, and project management.

Benefits & Perks

• Generous Paid Leave and 12 Paid Holidays.
• Competitive health insurance, dental, and vision coverage.
• Company-paid life insurance and short/long-term disability benefits.
• 401(k) with company match.
• Flexible Spending and Health Savings Accounts.
• Discounts for travel, entertainment, and more.
• Investment in Employee Development.