Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement corporate digital marketing strategies that span web, search, email, and other channels.
• Drive agile processes to manage incoming marketing requests, prioritize work, and deliver high-quality campaigns on time.
• Collaborate with content owners, campaign managers, and channel specialists to ensure digital initiatives align with marketing and business objectives.
• Use analytics platforms to establish baseline metrics, track progress, and optimize campaign performance across digital channels.
• Lead testing and optimization initiatives (A/B, multivariate, personalization, etc.) to enhance conversion and customer experience.
• Partner with internal Analytics, Strategy, Creative, UX, and IT teams to execute integrated digital campaigns and site enhancements.
• Ensure data accuracy and relevance in marketing systems, including location and customer information, for SEO and customer experience needs.
• Manage vendor and platform relationships (e.g., SEO tools, location management platforms, CMS, email platforms) to support program execution.
• Stay current on digital marketing trends, tools, and best practices; proactively share recommendations with the business.
• Guide and mentor direct reports and cross-functional contributors on digital marketing strategies, analysis, and execution.
• Provide regular and ad hoc communications to senior management regarding projects, performance, and strategic initiatives.

Requirements

• 5+ years' experience in digital marketing, including campaign management, optimization, and reporting across multiple channels (web, email, search, social, etc.).
• Knowledge of SEO, paid search, and other digital marketing tactics and how they influence campaign performance.
• Experience with marketing technology platforms (e.g., CMS, email platforms, analytics tools, SEO tools).
• Proven track record of developing and executing data-driven digital marketing strategies.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Fully proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent written and oral communication skills, with experience presenting to senior management.
• Experience working in agile or similar iterative project methodologies is strongly preferred.

Nice to Have

• Experience with marketing technology platforms (e.g., CMS, email platforms, analytics tools, SEO tools).
• Experience working in agile or similar iterative project methodologies.

Qualifications

• Bachelor's in marketing, Business, Advertising, Communications or other related discipline.

Benefits & Perks

• Day 1 Medical, supplemental health, dental & vision for full-time employees working 30+ hours.
• Best-in-class well-being programs.
• Annual, no-cost health assessment program.
• Blueprint for Wellness® mental health program.
• Vacation and Health/Flex Time.
• 6 Holidays plus 1 "MyDay" off.
• FinFit financial coaching and services.
• 401(k) pre-tax and/or Roth IRA with company match up to 5% after 12 months of service.
• Employee stock purchase plan.
• Life and disability insurance, plus buy-up option.
• Flexible Spending Accounts.
• Annual incentive plans.
• Matching gifts program.
• Education assistance through MyQuest for Education.
• Career advancement opportunities.