Digital Marketing Manager

Abbott Laboratories

Alameda, CA

Contract

Senior

22 days ago

Job Description

About the Role

The Digital Marketing Manager will lead the development and execution of digital marketing strategies supporting Abbott’s business objectives. The role involves managing digital assets, website and email marketing, content strategy, performance analysis, and cross-functional collaboration to enhance brand presence and customer engagement across digital channels. The position requires overseeing end-to-end digital portal and HCP website experiences, ensuring alignment with branding, campaigns, and launches, and leveraging emerging technologies to improve digital marketing effectiveness.

Key Responsibilities

Lead the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multimedia, and e-commerce.
Manage the development of cross-division, cross-site marketing features and functions.
Oversee content strategy, road mapping, and features of the digital portal platform and HCP website.
Monitor website and portal performance, traffic, engagement, and conversions, and optimize accordingly.
Collaborate with IT teams, commercial teams, agencies, and stakeholders to ensure digital initiatives align with business goals.
Develop and lead A/B testing, QA testing, and user acceptance testing to ensure operational excellence.
Manage SEO programs to improve the value of Abbott’s online portfolio.
Educate and train marketing managers and agencies on digital marketing strategies.
Provide guidance on digital marketing processes, tools, and best practices.
Analyze marketplace conditions, competitive intelligence, and digital opportunities to inform strategy.
Evaluate emerging technologies and translate opportunities into actionable recommendations.
Manage digital marketing policies, programs, and enterprise-wide digital standards.
Monitor site performance metrics and recommend future content and capability enhancements.
Lead and manage digital assets, websites, and online tools to support corporate branding and marketing objectives.

Requirements

Minimum 5-6 years of experience in digital marketing, ideally website and email marketing.
Experience with paid media is a plus.
Experience with Adobe Experience Manager (AEM).
Strong understanding of UI/UX principles and graphic design capabilities are preferred.
Experience with UAT or QA testing skills.
Ability to collaborate with all levels of stakeholders.
Knowledge of enterprise-wide systems, internet technologies, and digital marketing strategies.
Bachelor's degree in marketing, business, or IT.
Experience in developing and implementing digital marketing programs.
Ability to monitor and analyze website performance and digital campaign metrics.

Nice to Have

Experience with graphic design capabilities.
Experience with developing and implementing various digital marketing strategies.

Qualifications

Bachelor's degree in marketing, business, or IT

Benefits & Perks

Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High-Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Transit)
Supplemental Life Insurance
Short Term Disability
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, ID Fraud, and Pet Insurance
401(k)

Working at Abbott Laboratories

Abbott is a global healthcare leader committed to helping people live more fully at all stages of life. The company values innovation, collaboration, and employee contributions to life-changing breakthroughs. Abbott emphasizes creating a supportive environment where all employees are essential to achieving its mission of delivering healthcare solutions worldwide.

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