Digital Marketing Manager

About the Role

Key Responsibilities

• Managing global campaigns, encompassing creative, targeting, and budget management for Zoom.
• Possessing experience with display, paid social, and content syndication channels.
• Developing and analyzing detailed reports covering bids, device, audience segments, geo and demographic targets, and asset performance.
• Generating comprehensive reports for internal marketing teams and cross-functional stakeholders.
• Acting as a subject matter expert in digital marketing trends, actively participating in team meetings and brainstorms.
• Collaborating closely with cross-functional teams, including Web Marketing, Integrated Marketing, Customer Marketing, and Brand, to implement best practices, identify testing opportunities, and develop robust testing roadmaps.
• Contributing to creative strategy alongside internal design resources to develop and test new creative assets.
• Managing complex work-streams and initiatives aligned with overall marketing objectives, establishing internal procedures and policies as needed.

Requirements

• 5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication.
• Possess a BA/BS in marketing, communications, or related field.
• Experience as a digital marketing generalist with expertise in one of three channels: display, paid social, or content syndication.
• Familiarity with platforms such as Google Marketing Platform, TTD, Demandbase, 6sense.
• Experience with advertising on LinkedIn, Facebook, Reddit, and other social networks.
• Experience working on B2B / SaaS marketing teams targeting an IT Decision Maker (ITDM) audience.
• A data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously.

Nice to Have

• Experience with media planning and buying tools.
• Knowledge of ad tech stack optimization.
• Experience in forecasting channel efficiency.

Qualifications

• BA/BS degree in marketing, communications, or a related field.

Benefits & Perks

• Competitive salary with a range from $76,800 to $186,200, including bonus and equity considerations.
• Total Direct Compensation philosophy considering base salary, bonus, and equity.
• Location-based compensation structure.
• Structured hybrid work approach with options for remote or in-office work.
• A variety of perks and benefits supporting physical, mental, emotional, and financial health, work-life balance, and community involvement.