Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute digital marketing programs focused on lead generation, review and sentiment management, business listings, SEM, content development, audience list maintenance, re-targeting, programmatic advertising, campaign optimization, social media advertising, media trafficking, and marketing automation.
• Analyze and optimize digital media campaigns, both paid and earned, to generate leads and build brand awareness among consumers.
• Recommend, develop, and optimize digital content tailored to specific audiences and landing pages across multiple marketing channels.
• Manage traffic to landing pages and keep in-market creative updated.
• Leverage business listing and data aggregation processes to drive traffic to remax.com and increase engagement actions.
• Assess stakeholder needs for digital assets and coordinate cross-functionally to ensure project completion on time.
• Manage pixel implementation, platform linking, and Google Tag Manager setup for accurate tracking.
• Support social media campaigns across paid channels and agent adoption efforts.
• Develop digital training content for RE/MAX employees and franchisees.
• Own and manage the Marketing Portal for RE/MAX affiliates and team members.
• Support vendor management, creative/media activation, and trafficking processes for media campaigns.
• Oversee campaign launches, identify creative sizes, and develop messaging across channels.

Requirements

• BS/BA degree in marketing, advertising, communications, or equivalent.
• 3-5 years of experience in online, digital, and social media execution.
• Experience with HTML, PHP, and CSS is a plus but not required.
• Proficiency in Google Tag Manager, data reporting, and KPI analysis.
• Experience with PPC (Google, Bing, Facebook Ads), retargeting, and programmatic advertising.
• Strong project management skills, familiarity with agile or scrum methodologies is a plus.
• Working knowledge of cross-browser and platform testing.
• Intermediate CRM and database experience.
• Proficiency in email marketing platforms.
• Strong sense of ownership and urgency to take projects from concept to implementation.
• Consumer and B-to-B marketing experience.

Nice to Have

• Google certifications.
• Experience with HTML, PHP, and CSS.
• Experience with agile or scrum methodologies.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or equivalent.
• 3-5 years of relevant experience.

Benefits & Perks

• Health insurance (Medical, Dental, Vision).
• Retirement plans with company match.
• Annual bonus/merit opportunities.
• Educational Assistance.
• Mental Health support program.
• M.O.R.E. Events (in-person and virtual).
• Mentorship program.
• Employee Resource Groups.
• Community Engagement initiatives.
• Diversity, Equity, and Inclusion programs.
• Parenting and Women at RE/MAX support.