Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute digital marketing strategies to generate and nurture leads
• Manage and optimize campaigns across email, search, social media, and display advertising
• Implement and refine marketing automation and lead nurturing workflows
• Oversee and manage the digital marketing budget to ensure efficient use of resources
• Collaborate with marketing and sales teams to align campaign strategies and goals
• Track and report on campaign performance metrics, using data to drive continuous improvement
• Maintain and improve SEO/SEM performance
• Manage website content and landing pages to support conversion goals
• Stay current on digital marketing trends and best practices to enhance campaign effectiveness
• Coordinate with external vendors and agencies as needed for campaign execution
• Perform other duties as assigned

Requirements

• 4+ years of experience in digital marketing with a proven track record of successful campaign management
• Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field
• Strong understanding of digital marketing channels and tools
• Excellent analytical and problem-solving skills
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
• Exceptional communication abilities
• Creative thinking and ability to innovate
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira
• Experience in physical security technology is preferred

Nice to Have

• Experience in physical security technology

Qualifications

• Educational background includes a Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or related field

Benefits & Perks

• Base pay range of $80,000 - $120,000 with eligibility for an annual discretionary bonus
• Relocation assistance for the right candidate
• Company stock purchase at a discounted rate
• Medical, dental, vision & prescription benefits starting day 1
• Generous medical plan subsidy and health savings account with company contribution
• Up to $5,000 annual company match for 401k
• Company paid short-term/long-term disability, AD&D, and life insurance
• Lifestyle Spending Account (LSA)
• Paid maternity and paternity leave
• Pet Insurance
• Free annual membership to Care.com
• Free access to Headspace app for you and up to five friends and family members
• 15 days of paid vacation per year (increases after year 3)
• Paid sick/wellness time
• 9 paid holidays per year
• Educational assistance program for non-degree, undergraduate, and graduate degrees
• Employee equipment program – free Alarm.com system for your home