Digital Marketing Manager

About the Role

Key Responsibilities

• Serve as site administrator for the school's public-facing website in collaboration with users across the institution and with outside vendors.
• Carry primary responsibility for site updates, functionality, and user support.
• Create, curate, and post content on a regular basis to applicable channels, and ensure the accuracy and timeliness of the school's messages and priorities.
• Manage digital platforms to maximize potential and performance.
• Work closely with the admission office to ensure the site effectively meets its needs and supports the lead generation and recruitment goals of the office.
• Support the website work done by and for other departments, including athletics, academics, and development.
• Design posts and monitor all social media for the school, including Facebook, Instagram, X (Twitter), LinkedIn, and other channels.
• Support and guide other departments in their use of the school's social media and ensure compliance with set guidelines.
• Respond promptly to inappropriate posts and content related to, from, and about the school.
• Implement procedures for managing inappropriate content, reporting, and resolving issues.
• Support crisis communication needs of the school as necessary.
• Coordinate production and scheduling of school emails to all constituent groups.
• Collaborate with admissions and advancement offices on communications projects and campaigns.
• Provide marketing support through website management, social media, email, and digital marketing.
• Engage with the school community to ensure authentic communications about the school's culture, community, events, and programs.
• Assume other responsibilities such as media relations, sports information, crisis communications, photography, videography, and occasional evening and weekend assignments.

Requirements

• Bachelor's degree, preferably with a focus on English, communications/marketing, or a related field.
• At least three years of experience in digital communications and marketing, or an equivalent combination of education, training, and experience.
• Hands-on proficiency in tools and technologies for website development and management, digital marketing, and social media.
• Knowledge of communications, marketing, and/or technology for independent schools and/or higher education (preferred).
• Experience working in a creative team environment, agency, or organization that manages traditional and contemporary marketing and communications programs.
• Understanding of modern marketing principles for reputation building, admissions, recruiting, and fundraising.
• Proficient use of Constant Contact, Google Suite, Adobe Creative Suite, Meta/Facebook Ads Manager, Google Analytics, and social media platforms.
• Experience with website content management systems.
• Strong understanding of digital marketing concepts including SEO, SEM, content marketing, and workflows.
• Ability to write compelling prose efficiently and in a timely manner.
• Ability to create and deploy content for multiple audiences across digital and social platforms.
• Excellent organizational and time-management skills to handle multiple projects and meet deadlines.
• Strong interpersonal skills to build positive relationships with stakeholders, students, and colleagues.
• Ability to learn new software and web-based systems, applications, and tools.
• Demonstrated integrity, warmth, flexibility, confidence, a positive outlook, and a willingness to assist beyond the role.

Nice to Have

• Experience with communications, marketing, and/or technology for independent schools and/or higher education.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Exceptional benefits, including 10% retirement contribution and substantial employer contributions to core benefits.