Digital Marketing Manager

Mci World

Full Time

Mid Level

10 days ago

Job Description

About the Role

MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of its clients. With a commitment to excellence and innovation, MCI has established itself as a trusted partner in the industry. The company focuses on digitalization, modernization, and providing a wide range of tech-enabled business services across multiple locations, employing over 10,000 individuals and serving more than 150 North American clients.

Key Responsibilities

Design and implement multi-channel B2B marketing strategies (SEO, PPC, LinkedIn, email, webinars).
Drive lead generation and accelerate pipeline through targeted campaigns.
Manage marketing automation tools (e.g., HubSpot, Marketo, Pardot).
Monitor and optimize campaign performance, focusing on MQL-to-SQL conversion.
Align marketing efforts with sales goals through close collaboration.
Oversee website strategy to enhance brand credibility and conversion.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
3+ years in B2B digital marketing, with experience in demand generation.
Proficient in SEO/SEM, LinkedIn Ads, and marketing automation platforms.
Proven track record in lead generation and pipeline impact.
Strong analytical and reporting capabilities.
Effective cross-functional collaboration skills.

Nice to Have

Experience with marketing automation tools such as HubSpot, Marketo, Pardot.
Knowledge of digital marketing channels and B2B demand generation strategies.

Qualifications

Educational background in Marketing, Communications, or related fields.

Benefits & Perks

Paid Time Off and paid holidays.
Incentives & Rewards including cash bonuses, electronics, vacations, and cars.
Comprehensive medical, dental, and vision coverage after 30-60 days.
Retirement savings programs where available.
Short-term disability and life insurance options.
Supplemental insurance for accident and critical illness.
Career growth and internal promotion opportunities.
Paid training and a fun, team-oriented work environment.
Casual dress code.

Working at Mci World

MCI embraces diversity and promotes a work environment based on merit, qualifications, dignity, and respect. The company values differences and believes diversity benefits employees, the company, and the community. MCI is committed to providing reasonable accommodations for employees with disabilities and maintains a policy of non-discrimination and equal opportunity across all aspects of employment. The organization fosters a collaborative, engaging, and growth-oriented culture that rewards effort and values every employee.

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