Digital Marketing Manager

About the Role

Key Responsibilities

• Collaborate with the Director of Marketing Operations to develop and manage digital marketing strategies supporting membership, events, and advocacy initiatives.
• Plan and execute paid media advertising campaigns (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows to drive traffic, conversions, and brand awareness.
• Partner with the Director of Creative Services and VP of Web Strategies to develop engaging digital creative content guiding customers from awareness through conversion (ads, web pop-ups, landing pages).
• Monitor and report on KPIs across all digital platforms using tools such as Google Analytics, HubSpot, and social media platforms.
• Provide ongoing recommendations for campaign strategies, tactics, and optimizations to the marketing team.
• Stay informed on digital trends and best practices in the association and nonprofit space.
• Support persona development and drip email campaigns for inbound marketing in HubSpot.
• Assist in integrating digital marketing efforts with AMS, LMS, and CRM systems.
• Potential to grow into a supervisory role for the email marketing coordinator.

Requirements

• Expertise in digital marketing tools, analytics, and association management systems.
• Experience in planning and executing paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• Knowledge of digital content development and campaign optimization.
• Ability to monitor and report on KPIs using tools like Google Analytics and HubSpot.
• Familiarity with inbound marketing strategies and email campaigns.
• Ability to collaborate with cross-functional teams and stay informed on digital trends.

Nice to Have

• Experience in the association and nonprofit space.
• Experience with automation workflows and segmentation.
• Potential interest or experience in supervisory roles for marketing teams.