Digital Marketing Manager

United Way For Greater Austin

Austin, TX

Full Time

Senior

57k-71k

11 days ago

Job Description

About the Role

United Way for Greater Austin brings our community together to break economic barriers and build opportunity for all. We break the cycle of economic hardships for families and individuals, striving to create a vibrant, thriving community. Recognizing the urgency of addressing economic challenges, we focus on increasing the availability of high-quality early care and education and access to pivotal resources to address financial barriers in Central Texas. Our united front includes dedicated donors, volunteers, corporate and civic partners, staff, and a connected network of neighbors. Together, we leverage data, community alliances, services, and public engagement to transform Central Texas, responding to urgent needs with lasting, impactful solutions.

Key Responsibilities

Developing website content, tracking website analytics, developing and implementing SEO strategy, writing blog stories, and managing website vendor.
Developing and publishing social media content, executing strategy to improve social media metrics, and reporting on those metrics.
Writing, designing, and sending emails in alignment with market best practices, managing all email lists, and reporting on analytics.
Create and execute brand awareness campaigns utilizing social media, website, and email marketing.
Develop marketing platforms for programs supporting early care and education, resources, and economic advancement.
Develop and implement strategies to generate new leads, including fundraising, advertising, and promotional campaigns.
Other marketing and communication projects, as assigned.

Requirements

5 years of experience in marketing and communications.
Understanding of digital marketing fundamentals, schools of theory, and best practices.
Proficiency in WordPress, Mailchimp, Canva, Salesforce, Google Analytics, Hootsuite, and social media platforms like LinkedIn, Facebook, and Instagram.
Strong project management skills and ability to manage projects and deadlines effectively.
Organization and flexibility, with an ability to prioritize time-sensitive assignments.
Resourcefulness and a willingness to learn new things.
Passion for the community and desire to make a real impact.
Strong attention to detail and interpersonal savvy.
Tech savvy and ability to anticipate the impact of emerging technologies.

Nice to Have

Experience with community engagement and outreach.
Knowledge of fundraising and lead generation strategies.
Experience working in a nonprofit or mission-driven organization.

Qualifications

5 years of experience in marketing and communications.
Understanding of digital marketing fundamentals and best practices.
Proficiency in relevant digital tools and social media platforms.

Benefits & Perks

Competitive Compensation
Hybrid Work Option
Employer 403(b) Matching
Employer-Sponsored Health Insurance (for employees)
Dental Insurance
Vision Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Generous Paid Time Off (PTO)
Paid Parental Leave
FMLA
Employee Assistance Program (EAP)

Working at United Way For Greater Austin

The organization values collaboration, community impact, innovation, inclusivity, and a positive, upbeat attitude. It fosters a dynamic and rewarding work environment with opportunities for professional growth and team building activities to support mental health and connection.

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