Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute digital marketing campaigns across paid search, social media, email, display advertising, and SEO/SEM.
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other PPC campaigns.
• Monitor, analyze, and report on performance metrics of campaigns and assess against goals (ROI and KPIs).
• Collaborate with content, design, and product teams to create landing pages and optimize user experience.
• Conduct keyword research and implement SEO best practices to improve organic visibility.
• Manage and grow social media presence on platforms like Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok.
• Assist in the planning and execution of email marketing campaigns using tools like Mailchimp, HubSpot, or similar.
• Stay current with the latest trends, technologies, and best practices in digital marketing and analytics.
• Utilize tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to analyze data and make informed decisions.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• 2+ years of proven experience in digital marketing or a related role.
• Proficiency with digital marketing platforms including Google Ads, Facebook Business Manager, and SEO tools.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience with A/B and multivariate experiments.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Nice to Have

• Google Ads and/or Facebook Blueprint certification.
• Experience with CMS platforms like WordPress.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Graphic design or video editing skills (Canva, Adobe Creative Suite).
• Bilingual in English and Spanish.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 2+ years of experience in digital marketing

Benefits & Perks

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance