Digital Marketing Manager

About the Role

Key Responsibilities

• Plan, launch, and optimize paid media campaigns (Meta, Google Ads, programmatic, etc.) to drive traffic, reservations, and off-premise sales.
• Monitor ROAS and CPL metrics and report performance.
• Manage updates across 16+ brand websites, ensuring accuracy of menus, hours, promotions, and ADA compliance.
• Audit and optimize content for SEO, usability, and conversion.
• Partner with the loyalty platform (Punchh) to improve retention, acquisition, and lifecycle marketing campaigns.
• Build automation flows, re-engagement strategies, and promo offers.
• Work with local teams and creatives to enhance social voice and local relevance.
• Monitor digital listings (Google Business Profile, Yelp, etc.) and manage reviews and reputation.
• Oversee campaign timelines, creative requests, and digital rollout plans across all locations.
• Collaborate cross-functionally with marketing, operations, and third-party vendors.

Requirements

• 4+ years of experience in digital marketing.
• Proficient in setting up ads in Meta and Google Ads.
• Experience working with website CMS platforms (PopMenu or similar).
• Knowledge of Punchh or other loyalty/CRM platforms preferred.
• Strong analytical skills with experience reporting performance metrics.
• Excellent project management, communication, and organizational skills.
• Experience managing multiple brands or locations is a plus.
• Proficiency in analysis skills and project management.

Nice to Have

• Restaurants or hospitality industry marketing experience highly preferred.

Qualifications

• 4+ years of experience in digital marketing.

Benefits & Perks

• Competitive salary in the range of $85,000 - $95,000 annually depending on experience.
• Benefits including vacation pay, medical, dental and vision insurance.
• Lifestyle Spending Account supporting gym memberships, child care, groceries, student loans, and more.
• Company dining package with allotted spending each month.
• Variety of Supplemental Benefit Plans for life's unknowns.
• 401k with annual employer match after 12 months (ER match 25% of the first 5% contribution).
• Employer paid life insurance throughout employment.
• Paid/Floating holidays for 5 major holidays.
• Education Assistance Program (EdAP) for hospitality-related education growth.
• Employee Assistance Program (EAP) to assist with work-life balance.
• Management Referral Program with up to a $4,000 payout for qualifying management positions.