Digital Marketing Manager - Affiliates & Influencer (Hybrid - Seattle, WA)

About the Role

Key Responsibilities

• Own the development and execution of key affiliate program strategy areas, ensuring alignment with marketing priorities and performance goals
• Lead campaign planning, publisher & creator selection, and offer development to drive growth across top-performing partnerships
• Design and implement test-and-learn agendas, measuring impact across partner types, placements, and promotional strategies
• Conduct deep performance analysis to inform optimization decisions and future planning across the channel
• Act as a primary point of contact for external affiliate vendors and agency partners, ensuring strategic collaboration, innovation, and accountability
• Collaborate with internal partners across creative, merchandising, content, and analytics to ensure campaign consistency and performance
• Drive operational excellence through documentation, internal training, and platform improvements

Requirements

• 8+ years of experience in affiliate or performance marketing with full campaign ownership
• Bachelor's degree in marketing, advertising, business, or a related field
• Advanced experience with affiliate platforms and networks (e.g., Rakuten, Impact, CJ, LTK) including tracking, commission structures, and partner development
• Demonstrated ability to lead testing and measurement plans that inform strategic direction
• Experience leading vendor and agency collaboration to deliver program innovation and growth
• Ability to influence and negotiate priorities across various stakeholder groups
• Prior experience managing an annual budget
• Retail or fashion domain is a plus

Benefits & Perks

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources