Digital Marketing Manager (Automotive)

About the Role

Key Responsibilities

• Manage and execute digital marketing campaigns across SEM, Display, Social, Video, and CTV channels.
• Utilize automotive retail tools and platforms such as Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and Digital Retailing tools.
• Work within the dealer-vendor ecosystem including platforms like Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar.
• Manage and interpret complex datasets and dashboards to optimize marketing performance.
• Coordinate and implement display campaigns and retail marketing campaigns.
• Analyze campaign performance and provide insights for continuous improvement.
• Collaborate with teams to ensure data management, data ownership, and onboarding processes are effectively handled.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 4+ years of experience in digital product management or a similar role.
• Strong project management, communication, and organizational skills.
• Experience with automotive retail tools and platforms such as Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and Digital Retailing tools.
• Experience with the dealer-vendor ecosystem including platforms like Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar.
• Strong grasp of paid digital advertising channels and tactics including SEM, Display, Social, Video, and CTV.
• Proficiency in Microsoft Office Suite, especially Excel (pivot tables, V-lookups) and PowerPoint.
• Ability to manage and interpret complex datasets and dashboards.
• Excellent analytical and problem-solving skills with attention to detail.
• Experience with data management processes, data ownership categorization, and onboarding processes is a plus.
• Comfortable working with less structured teams, managing independent work, and handling fluctuating priorities.

Nice to Have

• Familiarity with CDPs, digital media analytics, and audience curation.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance