Digital Marketing Manager

About the Role

Key Responsibilities

• Audits web content for consistency and freshness, ensures SEO/GEO best practices, remediates functionality issues with vendors, and assists with website redesign projects.
• Creates and executes email marketing campaigns, including list management and performance tracking.
• Produces and curates high-quality content such as videos, infographics, and social media posts, while building creative assets through Canva and other design tools.
• Monitors and analyzes digital performance using GA4 and Looker Studio, maintains trackers, and delivers reports with actionable insights.
• Identifies areas for improvement in websites and digital campaigns to increase conversion rates.
• Conducts experiments and A/B tests to inform data-driven marketing decisions.
• Researches and analyzes competitor strategies to identify opportunities and threats.
• Stays current on trends, algorithm changes, and emerging technologies while recommending improvements in functionality, user experience, and engagement.
• Ensures all digital marketing activities comply with data privacy regulations such as GDPR and CCPA.
• Collaborates with team members to align and maintain cohesive marketing efforts.
• Tests and experiments with new digital techniques and channels to optimize performance.
• Segments target audiences by demographics, behaviors, and preferences to deliver personalized messages.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of digital marketing experience, preferably in a law firm or professional services setting.
• Skills in Microsoft Office Suite, Adobe Creative Suite, social media management, Google Analytics, SEO/GEO strategies, and basic graphic and photo editing.
• Strong communication, creativity, and organizational skills.
• Ability to learn new software quickly, manage multiple projects under tight deadlines, and exercise sound judgment online.
• Team-oriented, flexible, and able to maintain discretion with sensitive information.
• Upholds brand guidelines and stays current on digital trends and algorithm changes.

Nice to Have

• Experience with website redesign projects.
• Experience in legal firm or professional services marketing.
• Knowledge of data privacy regulations such as GDPR and CCPA.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of digital marketing experience.

Benefits & Perks

• Work from home flexibility and hybrid schedule.
• Career development and growth opportunities.
• Transparent and visible leadership teams.
• Diversity, equity, and inclusion celebration.
• Comprehensive benefits package (details available at www.mybeneschbenefits.com).