Digital Marketing Manager

About the Role

Key Responsibilities

• Manages the day-to-day operations of a large university program or department, including supervision of staff employees, student workers, programs, or processes.
• Plans and develops procedures for administering a large or complex department or program.
• Manages fiscal activities, including procurement and budget analysis.
• Provides guidance to subordinate staff and evaluates performance.
• Prepares abstracts, research reports, funding proposals, operations and procedure manuals, and other written material and documentation.
• Creates and reviews reports of expenditures and activities.
• Administers grants and grant-related communications, scholarships, and other operations.
• Develops, implements, and maintains appropriate policies and procedures.
• Manages website and content to ensure accuracy; manages social media content creation, deployment, and engagement.
• Writes and edits content for CRM platforms, marketing campaigns, and newsletters.
• Develops graphic designs for electronic and print media.
• Advises prospective and enrolled students regarding online and special programs.
• Coordinates and participates in recruitment activities, including recruitment events, open houses, information sessions, and webinars.

Requirements

• A thorough understanding of both theoretical and practical aspects of an analytical, technical, or professional discipline.
• A 4-year degree from a college or university or equivalent specialized training related to the work.
• Minimum of one (1) year of directly job-related experience.
• Proficiency in Microsoft Office Suite.
• Strong organizational, time management, and multitasking skills.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong interpersonal and problem-solving skills.

Nice to Have

• Advanced understanding of marketing across social media platforms, including audience engagement strategies.
• Experience or familiarity with Google Analytics, SEO optimization strategies, UI and UX design.
• Experience or familiarity with graphic design software such as Canva, Adobe Creative Suite.

Qualifications

• A 4-year degree or equivalent specialized training.
• Minimum of one year of relevant experience.

Benefits & Perks

• Not explicitly specified in the description.