Digital Marketing Manager

About the Role

Key Responsibilities

• Develops digital marketing strategy based on the company's sales and product growth objectives, current and best practice digital marketing tools and techniques, and efficacy measures.
• Plan and execute digital marketing campaigns, including SEO, PPC, email, social media, and other activities.
• Ensure all digital marketing programs deliver exceptional customer experiences.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, organize, and drive activities that develop a thriving social media program.
• Design, set up, and evaluate A/B and multivariate testing processes that drive conversion rate optimization.
• Leverage digital marketing and technology expertise to evaluate and select future tools, solutions, and programs.
• Maintain knowledge of the latest developments in social/digital/advertising/analytical trends and platforms.
• Measure and report impact and ROI of digital marketing initiatives to internal stakeholders.
• Determine and deploy best practices as the digital landscape evolves with a continuous test, learn, and improve mindset.
• Coordinate information and requirements with operational departments and participate with business improvement teams.
• Manage web delivery team including project managers, agency partners, and internal cross-functional teams.
• Deploy web experience enhancements aligned with enterprise goals and priorities.
• Work with third-party web product vendors to enable customer experience improvements.
• Oversee UX/UI, development, and design business requirements gathering.
• Perform other tasks and assignments as required.

Requirements

• Bachelor's degree in Marketing or related field (MBA preferred).
• 5+ years of experience in Marketing.
• Excellent written and verbal communication skills.
• Experience in setting up and optimizing SEO and PPC campaigns on major search engines.
• Proficiency in working with cross-functional teams to create and launch integrated marketing campaigns.
• Previous experience managing relationships with external agencies or vendors.
• Experience in optimizing landing pages and user experience funnels.
• Knowledge of AdWords and Google Analytics, including tagging and tracking mechanisms.
• 5+ years of leadership and supervisory skills.
• Ability to conduct work with a normal amount of sitting, standing, and mobility, and work on a computer.

Nice to Have

• Experience with web development and product roadmapping.
• Knowledge of multivariate testing and marketing analytics.
• Experience with agile software development.
• Understanding of digital advertising trends and platforms.

Qualifications

• Bachelor's degree in Marketing or related field
• MBA (preferred)
• 5+ years of marketing experience
• Leadership and supervisory skills

Benefits & Perks

• 401(k) Safe Harbor
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance & AD&D
• Healthcare & Dependent Care Spending Accounts
• Short-Term and Long-Term Disability
• Employee Assistance Program
• Sick Leave Benefits
• Paid Vacation
• Paid Holidays
• Tuition Reimbursement
• Flexible work schedules