Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the Center of Excellence (COE) and subject matter expert in digital, social, and content marketing, providing advisory services for internal and external stakeholders.
• Develop strategies and tactical plans for brand media and awareness campaigns in collaboration with team members and media agency partners.
• Monitor and optimize media campaigns across platforms, ensuring pacing and media buying align with strategic goals.
• Work closely with distribution marketing teams to support local, regional, and sponsorship plans as the media COE.
• Manage complex and/or high-risk projects, campaigns, and initiatives within the digital marketing space.
• Lead cross-functional teams or projects with significant resource requirements and complexity.
• Interpret industry trends and internal challenges to recommend best practices and innovative solutions.
• Communicate complex concepts effectively, influencing senior stakeholders and ensuring alignment with brand guidelines.
• Support the development and execution of measurement strategies for attribution and campaign performance.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in digital marketing, social media, or related fields.
• Proficient knowledge of multiple marketing disciplines, strategy development, and industry trends.
• Experience managing budgets and leading program or project activities.
• Strong communication skills, both oral and written, with the ability to influence stakeholders.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Proficiency in MS Office applications and digital marketing platforms such as Meta (Facebook Business Manager) and Google Ads Manager.
• Ability to work independently and collaboratively, handling confidential information with discretion.

Nice to Have

• Awareness of media strategy, planning, buying, and execution.
• Experience with media sponsorship negotiations and evaluations.
• Agency management experience or working closely with media agencies.
• Proficiency in campaign setup and maintenance in social media and search platforms.
• Understanding of martech tools and in-platform measurement strategies.
• Experience developing and executing long-term measurement and attribution plans.

Qualifications

• Educational background including an undergraduate degree or equivalent professional certifications.
• Minimum of 7 years relevant experience in digital marketing or related fields.

Benefits & Perks

• Total Rewards package including base salary, variable incentives, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs.
• Support for colleague development through training, mentorship, and career conversations.
• Onboarding and training sessions to ensure success in the role.
• Opportunities for growth within a leading global financial institution.