Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the Center of Excellence (COE) and subject matter expert in digital, social, and content marketing, working closely with internal teams and media agency partners.
• Develop strategies and tactical plans to meet marketing and business objectives, especially for local and regional initiatives.
• Create overall brand media strategy and ensure plans follow TD's brand guidelines in collaboration with the brand strategy team.
• Monitor and optimize media campaigns across platforms, including pacing and media buying activities.
• Serve as the liaison between TD and media agency Zenith, coordinating media plans and measurement strategies.
• Manage complex and/or high-risk projects, providing internal and external consulting and advisory services.
• Lead cross-functional teams or projects, managing resources, risks, and complexities.
• Interpret business challenges, recommend best practices, and develop solutions that align with enterprise strategies.
• Communicate complex concepts effectively, influencing senior stakeholders and ensuring alignment.
• Support capability development within the marketing space and contribute to continuous improvement initiatives.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in digital marketing, social media, or related fields.
• Proficient knowledge of multiple marketing disciplines, strategy development, and industry trends.
• Experience with media strategy, planning, buying, and execution, including familiarity with media sponsorship negotiations.
• Proficiency in campaign setup and maintenance in social media platforms (Meta) and search platforms (Google Ads Manager Suite).
• Ability to manage budgets, lead projects, and exercise sound judgment in decision-making.
• Effective communication skills, both oral and written, with the ability to influence stakeholders.
• Strong analytical, organizational, and prioritization skills to meet multiple deadlines.
• Ability to work collaboratively and independently, handling confidential information with discretion.

Nice to Have

• Experience managing relationships with media agencies and developing measurement strategies.
• Proficiency in martech tools and in-platform campaign measurement strategies.
• Experience developing and executing long-term attribution measurement plans.

Qualifications

• Formal educational background with an undergraduate degree or equivalent.
• Relevant professional certifications or designations preferred.

Benefits & Perks

• Total Rewards package including base salary, variable incentive awards, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs.
• Supportive training and onboarding programs.
• Opportunities for career growth through regular development conversations, mentoring, and online learning platforms.