Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the Center of Excellence (COE) and subject matter expert in digital, social, and content marketing within the team.
• Develop strategies and tactical plans to meet marketing and business objectives, especially for local and regional initiatives.
• Work closely with media agency partners, project owners, and internal teams to create overall brand media strategies.
• Monitor and optimize media campaigns across platforms, including pacing and media buying activities.
• Collaborate with distribution marketing teams to support local/regional/sponsorship plans.
• Manage complex and/or high-risk projects, campaigns, and initiatives within the digital marketing space.
• Provide internal and external consulting and advisory services to support marketing capabilities and development.
• Lead cross-functional teams or projects, managing resources, risks, and complexities.
• Interpret industry trends and internal challenges to recommend best practices and solutions.
• Communicate complex concepts effectively, influencing stakeholders and gaining alignment.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in marketing, digital media, or related fields.
• Proficient knowledge of multiple marketing disciplines, including strategy development and consulting principles.
• Knowledge of current and emerging market trends, competitor landscape, and risk management environment.
• Ability to manage budgets, plan, implement, and evaluate marketing programs and campaigns.
• Strong communication skills, both oral and written.
• Ability to work collaboratively, build relationships, and handle confidential information with discretion.
• Proficiency in MS Office applications and digital marketing platforms such as Meta (Facebook Business Manager) and Google Ads Manager.
• Experience in campaign setup, maintenance, and measurement in social media and search platforms.
• Ability to analyze, organize, prioritize work, and meet multiple deadlines.

Nice to Have

• Awareness of media strategy, planning, buying, and execution.
• Experience with media sponsorship negotiations and evaluations.
• Agency management experience or working closely with media agencies.
• Developing and executing long-term measurement and attribution strategies.
• Understanding of martech space and in-platform campaign measurement.

Qualifications

• Educational background with an undergraduate degree or equivalent.
• Relevant professional certifications or designations preferred.

Benefits & Perks

• Total Rewards package including base salary, variable incentives, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs.
• Support for colleague development through training, mentorship, and career conversations.
• Onboarding sessions to ensure success in the role.
• Opportunities for growth and skill development within the organization.