Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the Center of Excellence (COE) and subject matter expert in digital and social media marketing, providing guidance and strategic direction.
• Develop and implement brand media strategies and tactical plans aligned with TD's brand guidelines and business objectives.
• Monitor and optimize media campaigns across platforms, including social media and search, ensuring effective pacing and media buying.
• Collaborate with distribution marketing teams to support local, regional, and sponsorship initiatives.
• Liaise with media agency Zenith to develop media plans, measurement strategies, and ensure campaign effectiveness.
• Manage complex and high-risk projects, providing internal and external consulting and advisory services.
• Lead cross-functional teams or projects, managing resources, risks, and complexities to achieve objectives.
• Use analytical tools and insights to evaluate campaign performance, attribution, and develop long-term measurement plans.
• Ensure all marketing activities comply with industry standards, regulations, and internal policies.
• Support capability development within the marketing space and contribute to continuous improvement initiatives.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in digital, social, and content marketing.
• Proficient knowledge of marketing strategy development, consulting principles, and industry trends.
• Experience managing budgets and leading program or project activities.
• Strong communication skills, both oral and written, with the ability to influence stakeholders.
• Ability to analyze, organize, prioritize work, and meet multiple deadlines.
• Proficiency in computer applications including MS Office, social media platforms (Meta), and Google Ads Manager suite.
• Knowledge of campaign setup, execution, and measurement in digital platforms.
• Ability to work independently and collaboratively within teams, handling confidential information with discretion.

Nice to Have

• Awareness of media strategy, planning, buying, and execution.
• Experience with media sponsorship negotiations and evaluations.
• Agency management experience or working closely with media agencies.
• Proficiency in developing and executing long-term measurement and attribution strategies.

Qualifications

• Educational background including an undergraduate degree or equivalent professional certifications.
• Experience supporting multiple marketing disciplines and understanding of banking industry and product/customer markets.

Benefits & Perks

• Total Rewards package including base salary, variable incentives, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs.
• Support for colleague development through training, mentorship, and career conversations.
• Onboarding and training sessions to ensure success in the role.
• Flexible work environment with opportunities for domestic travel.