Digital Marketing Manager

About the Role

Key Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Website Design, Development and Management
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements

• Digital Marketing: 5 years of experience (Required)
• Website Management: 2 years of experience (Required)
• Ability to commute to Rancho Cucamonga, CA 91730 (Required)
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Knowledge of web analytics tools (e.g., Google Analytics, WebTrends)
• BSc/BA in marketing or relevant field
• Strong communication and interpersonal skills

Nice to Have

• Photography
• Graphic Design

Qualifications

• Bachelor of Science in marketing or relevant field

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off
• Retirement plan