Digital Marketing Manager

About the Role

Key Responsibilities

• Manage and update the University website to ensure content is accurate, timely, and aligned with brand and messaging goals.
• Work with IT web developer to make enhancements and new content releases.
• Create and optimize landing pages and forms for programs, events, and campaigns in collaboration with internal departments.
• Monitor website analytics and user behavior to improve performance KPIs including SEO, user experience, and lead conversion.
• Develop and execute a comprehensive social media strategy aligned with institutional priorities.
• Create and curate engaging, brand-consistent content for platforms including Instagram, LinkedIn, Facebook, TikTok, and X to increase visibility, awareness, and engagement.
• Manage interns and/or student assistants to create social media content.
• Manage paid social campaigns in collaboration with marketing and enrollment teams.
• Collaborate with enrollment/recruitment teams to optimize website marketing campaigns, track engagement, and support the admissions funnel with Salesforce CRM.
• Support the integration of web forms, landing pages, and digital campaigns into Salesforce for lead capture and nurturing.
• Segment and maintain email lists and student journeys using Marketing Cloud or Pardot.
• Use Salesforce reports and dashboards to assess marketing performance and refine strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or related field; or equivalent combination of education and experience.
• 3-5 years of experience in digital marketing, preferably within higher education or a nonprofit/mission-driven setting.
• Proficiency with website CMS platforms (e.g., Modern Campus, WordPress, Drupal).
• Experience with Google Analytics and SEO best practices.
• Hands-on experience with CRM systems and email marketing tools (e.g., Pardot, Marketing Cloud, Slate, Element 451, Anthology or similar).
• Strong knowledge of social media management tools (e.g., Hootsuite, Sprout Social) and platform analytics.
• Creative mindset with a data-driven approach to marketing performance.
• Demonstrated strong commitment to diversity, equity, inclusion, and social justice.

Nice to Have

• Experience working within higher education or nonprofit settings.
• Knowledge of Salesforce integration and reporting.
• Experience managing social media paid campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

• Salary range of $90,000 - $110,000 annually, commensurate with experience and qualifications.