Digital Marketing Manager

About the Role

Key Responsibilities

• Lead campaign planning and submit briefs for all digital marketing campaigns.
• Define and implement comprehensive digital marketing strategies including SEM, paid social, display advertising, and affiliate marketing.
• Collaborate closely with external agencies and serve as the main point of contact.
• Track performance, set clear expectations, provide feedback, and drive continuous optimizations.
• Manage digital marketing budgets, forecast spend, track invoices, and ensure budgets are adhered to and consolidated monthly.
• Analyze campaign performance and optimize digital channels to drive year-over-year growth.
• Own the digital marketing calendar aligned with overall marketing initiatives and business objectives.
• Partner with cross-functional teams to align digital strategies with key products and priorities.
• Integrate AI-powered tools to optimize marketing performance, improve targeting, automate workflows, and enhance customer engagement.
• Ensure cohesive brand messaging across all digital touchpoints.
• Manage multiple projects, meet deadlines, and adapt to evolving priorities.
• Traffic and approve all ads before launch, ensure campaign deadlines are met, and provide recaps to stakeholders.
• Stay informed on digital marketing trends, emerging platforms, automation tools, and consumer behaviors.
• Support overall business needs as required.

Requirements

• 4-year degree with a focus on Marketing or equivalent experience.
• Generally, 6+ years of e-commerce and digital marketing experience for an ecommerce business or agency.
• Proven experience managing external agencies or vendor partners.
• Technical proficiency in marketing platforms and tools such as Google Ads, Meta Ads, SEO tools, and Analytics.
• Strong data-driven decision-making skills, including testing, segmentation, and performance analysis.
• Excellent at conveying strategy and results, managing agency relationships, and cross-functional teamwork.
• Solid understanding of paid search, paid social, programmatic, and affiliate channels.
• Web analytics and reporting skills, with the ability to read and create reports.
• Familiarity with web analytics terminology; Adobe Analytics experience preferred.

Nice to Have

• Experience with AI integration in marketing.
• Knowledge of retail media networks and emerging digital platforms.
• Experience with automation tools and consumer behavior analysis.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 6 years of relevant digital marketing experience.

Benefits & Perks

• Competitive salary range of $105,600 - $150,000 per year.
• Opportunity to work in a dynamic, trend-aware environment.
• Participation in a company that values diversity and equal opportunity.