Digital Marketing Manager

About the Role

Key Responsibilities

• Collaborate with the Director of Marketing Operations to develop and manage digital marketing strategies supporting membership, events, and advocacy initiatives.
• Plan and execute paid media advertising campaigns (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows to drive traffic, conversions, and brand awareness.
• Partner with the Director of Creative Services and VP of Web Strategies to develop engaging digital creative content guiding customers from awareness through conversion (ads, web pop-ups, landing pages).
• Monitor and report on KPIs across all digital platforms using tools such as Google Analytics, HubSpot, and social media platforms.
• Provide ongoing recommendations for campaign strategies, tactics, and optimizations to the marketing team.
• Stay informed on digital trends and best practices in the association and nonprofit space.
• Support persona development and drip email campaigns for inbound marketing in HubSpot.
• Assist in integrating digital marketing efforts with AMS, LMS, and CRM systems.
• Potential to grow into a supervisory role for the email marketing coordinator.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in digital marketing, preferably within an association, nonprofit, or membership-based organization.
• Proven experience leading digital marketing campaigns across multiple channels and platforms.
• Experience with AMS, CRM, and marketing automation platforms.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to develop business documents such as digital marketing plans, creative briefs, and campaign performance reports.

Nice to Have

• Strong analytical skills with a data-driven approach to strategy and optimization.
• Ability to communicate complex technical information to non-technical audiences.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Meta, and LinkedIn.
• Familiarity with CRMs such as Wicket and email marketing CMSs like HubSpot.
• Advanced knowledge of Google Analytics reporting, including custom reports and explorations.
• Certifications in Google Ads, HubSpot, or similar platforms.
• Proficient in Microsoft Word, Excel, PowerPoint, and Teams.
• Familiarity with accessibility standards (WCAG) and inclusive digital design.
• Knowledge of customer engagement strategies and lifecycle marketing.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in digital marketing.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training and mobile app for job applications and notifications.