Digital Marketing Manager

About the Role

Key Responsibilities

• Develop & execute integrated digital marketing strategies across all channels to align with brand and business goals.
• Develop and execute email marketing strategy including inbound, nurture, and promotion with audience segmentation.
• Develop and implement social media strategies to enhance brand awareness and engagement across LinkedIn, X, YouTube, and potentially others.
• Strategize, execute, and optimize paid ad campaigns across platforms like Google Ads and LinkedIn.
• Partner with Brand, Sales, Product and Customer Success teams to align promotions and messaging.
• Monitor and analyze performance to maximize ROI, adjusting strategies based on campaign results.
• Track key performance indicators (KPIs) to measure marketing success.
• Collaborate with RevOps to improve marketing reporting in both Salesforce and Account Engagement (Pardot).
• Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.

Requirements

• B.A / B.S degree or equivalent experience.
• 3-5 years of experience in a B2B Enterprise SaaS digital marketing role.
• Expertise in email, social, and paid media channels (Google Ads and LinkedIn).
• Hands-on experience planning, managing, and optimizing cross-functional digital marketing campaigns or projects.
• Understanding of full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.
• Proficiency with Salesforce, Account Engagement (Pardot), Google suite, Microsoft Office, LinkedIn, Google Ads, GA4, WordPress, etc.
• Data-driven mindset with the ability to interpret metrics, KPIs, and adjust strategies accordingly.
• Strong organizational and project management skills with the ability to work cross-functionally with creative, sales, and executive stakeholders.
• Excellent verbal and written communication, and decision-making skills.
• Proven success operating in a fast-paced, high-growth environment, with a roll-up-your-sleeves attitude.
• Be curious / go getter, continually looking for new opportunities to improve marketing efforts.
• Proven experience with leveraging AI tools in both professional and personal settings a plus.
• Experience writing landing pages, emails, ads and more a plus.
• Experience in the Contract Management/Legal Tech Industry a plus.

Nice to Have

• Proven experience with leveraging AI tools in both professional and personal settings.
• Experience writing landing pages, emails, ads and more.
• Experience in the Contract Management/Legal Tech Industry.

Qualifications

• B.A / B.S degree or equivalent experience.