Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and maintain AFBF's social media content calendar
• Oversee social media platforms, including account management and content planning
• Manage social media working group comprised of state Farm Bureau staff across the country
• Coordinate the creation of engaging content—managing the distribution of toolkits and marketing assets
• Plan and execute digital marketing campaigns and initiatives—coordinating content creation, distribution, and marketing assets development
• Contribute to the development and execution of influencer collaboration strategies
• Work with state Farm Bureaus to elevate digital content
• Collaborate with and assist in managing external digital and marketing vendors
• Keep up to date with emerging marketing trends, tools, and technologies
• Perform other duties as assigned to support communications operations and organizational success

Requirements

• Bachelor's degree in communications or related field
• 3-5 years of experience in digital marketing
• Experience managing organizational social media platforms
• Proven experience with Adobe Creative Cloud
• Ability to work independently and as part of a team, often with tight deadlines

Nice to Have

• Knowledge of agriculture

Qualifications

• Bachelor's degree in communications or related field