Digital Marketing Manager - Loyalty Program

About the Role

Key Responsibilities

• Partner with various stakeholders to align on business goals and KPIs to build strategic plans.
• Manage development of strategic campaigns and collaborate with internal teams and external partners to maximize results.
• Translate strategic opportunities into an annual calendar of marketing and communication initiatives.
• Implement digital analytics to gain customer insights and provide data for decision making.
• Manage and report on program performance metrics such as leads generated, conversions, bookings, and ROI.
• Design and develop consumer-facing marketing programs across channels including media buys, SEO/PPC, email, mobile, and social platforms.
• Audit, analyze, monitor, and report on performance metrics, adjusting strategies to maximize key indicators.
• Outline project requirements and provide design direction for content and digital assets.
• Manage marketing projects to ensure deadlines and goals are met.
• Oversee marketing programs through partner approval, legal review, and IT/security review.
• Develop departmental presentations and provide feedback to senior leaders.
• Develop and implement operational plans to maximize effectiveness and productivity.
• Manage relationships with internal and external partners and vendors.
• Attend industry trade shows, conferences, and training as needed.
• Manage budgeting and forecasting aligned with business needs.

Requirements

• Bachelor's Degree in a related field.
• Experience leading marketing strategy to achieve goals.
• Understanding of digital and social marketing landscape.
• Experience working successfully across teams in a matrixed corporate environment.
• Experience managing and coordinating with global marketing teams.
• 5+ years of marketing experience, including digital marketing, campaign strategy, and loyalty program management.
• 2+ years of experience managing vendor partnerships and/or direct reports.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Excellent verbal and written communication skills with strong presentation abilities.
• Analytical mindset with the ability to use results to drive change.
• Excellent organizational skills with the ability to meet deadlines.
• Proven ability to plan and manage budgets.
• Ability to work effectively across regions with global counterparts.
• Self-starter with the ability to achieve stretch goals in a fast-paced environment.
• Must be results-driven, enjoy problem solving, and be passionate about challenges.

Nice to Have

• Previous experience with a timeshare, hospitality, or online travel agency.

Qualifications

• Educational background as specified in the requirements (experience accepted in lieu of formal education if no legal requirement).

Benefits & Perks

• Medical, Dental, and Vision insurance.
• Flexible spending accounts.
• Life and accident coverage.
• Disability insurance.
• Paid time off, parental leave, and holidays (eligibility may vary).
• Wish day paid time to volunteer.
• 401k with employer match (subject to eligibility).
• Legal and identity theft protection plans.
• Voluntary income protection benefits.
• Wellness program (subject to provider availability).
• Employee Assistance Program.