Digital Marketing Manager- Paid Campaign & Social Media

Brick Industry Association

Reston, VA

Full Time

Senior

70k-80k

29 days ago

Job Description

About the Role

The Brick Industry Association (BIA) is the national trade association representing manufacturers and distributors of clay brick and suppliers of related products and services. Since 1934, BIA has served as the nationally recognized authority on clay brick construction, offering advocacy, education, technical guidance, and marketing support to ensure the success and sustainability of the industry. We're seeking a results-driven digital marketing leader to own our social media presence and paid advertising strategy. This role involves creating data-backed strategies, managing budgets, executing campaigns, and reporting on performance to leadership, with a focus on building brand presence, generating leads, and optimizing ROI through organic and paid channels.

Key Responsibilities

Develop and execute a comprehensive social media strategy aligned with business goals.
Manage, optimize, and report on paid media campaigns across Meta (Facebook/Instagram), LinkedIn, Google Ads, and other platforms.
Own and manage a monthly marketing budget, ensuring efficient spending and measurable ROI.
Create, oversee, and analyze campaign performance reports to guide decision-making.
Collaborate with leadership to align marketing initiatives with company objectives.
Manage relationships with external vendors or agencies as needed.
Stay current with digital trends, platform updates, and competitor strategies to maintain a competitive edge.

Requirements

5+ years of experience in digital marketing, with proven success in paid advertising and social media management.
Demonstrated ability to plan, execute, and optimize campaigns that drive measurable results.
Strong knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and analytics tools.
Excellent understanding of targeting, audience segmentation, and A/B testing.
Strong communication skills and the ability to present results and recommendations to executives.
Self-starter with exceptional organizational skills and attention to detail.