Digital Marketing Manager, Paid Media

Alcatraz Cruises

Orlando, FL

Full Time

Senior

120k-120k

about 2 months ago

Job Description

About the Role

City Experiences is seeking a Digital Marketing Manager, Paid Media for our Marketing operations divisions. This role involves developing and executing global media programs across digital and offline channels within an existing client-based media team. The successful candidate will contribute to revenue targets, create memorable guest experiences, and support the company's mission to provide amazing experiences on land and water, embodying the RESPECT Service System.

Key Responsibilities

Develop and implement strategic media plans within the U.S. and abroad
Possess a strong understanding of media terms, strategies, and tools to identify and target relevant audiences
Collaborate with cross-functional teams, including sales, marketing, and e-commerce
Work closely with in-house creative and social/content development teams
Develop clear and achievable campaign KPIs that will deliver on business needs
Manage and oversee paid media agency campaigns and audience targeting
Foster a culture of collaboration, innovation, and continuous improvement with agency partners and internal media teams
Understand best practices and process development for campaign communication and delivery between stakeholders and agencies
Evaluate and report on campaign performance, offering optimization insights
Work with data and analytics teams to ensure proper data integration and visualization
Ensure campaigns adhere to budget targets and flight windows
Process and approve vendor media invoices
Stay informed on industry trends, emerging technologies, and competitive products
Conduct competitor benchmarking and leverage insights for strategy refinement
Perform A/B testing on audiences, media channels, creative formats, messaging, and bid strategies

Requirements

Bachelor's degree in marketing, advertising, communications, or a related field preferred
10+ years of digital media planning experience with major digital platforms
Experience with search marketing on Google and Microsoft, including bid strategies, campaign setup, and keyword selection
Paid social experience with META, Twitter, and LinkedIn
Experience in traditional and offline media such as OOH, print, sponsorships, television, and radio (desirable)
Working knowledge of tag management solutions like Google Tag Manager and Tealium
Experience with GA4 or other web analytics platforms
Proficiency with data visualization tools such as Data Looker/Studio or Tableau
Strong Excel skills
B2B and direct-to-consumer experience
Organizational and communication skills, both oral and written, with ability to present to senior leadership
Previous media agency experience is highly desirable
Experience in the travel/tourism industry is highly desirable

Nice to Have

Experience in traditional and offline media such as OOH, print, sponsorships, linear television, and terrestrial radio
Previous media agency experience
Experience in the travel/tourism industry

Qualifications

Bachelor's degree in marketing, advertising, communications, or a related field (preferred)

Benefits & Perks

Compensation up to $120,000

Working at Alcatraz Cruises

City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands welcoming upwards of 30 million guests annually. We foster a culture of communication, creativity, and cooperation, guided by the RESPECT Service System, which embodies our mission, vision, values, and operating principles. We are proud to be an Equal Employment Opportunity and Affirmative Action employer, promoting diversity and inclusion in the workplace.

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