Digital Marketing Manager, Paid Media

About the Role

Key Responsibilities

• Develop and implement strategic media plans within the U.S. and abroad
• Possess a strong understanding of media terms, strategies, and tools to identify and target relevant audiences
• Collaborate with cross-functional teams, including sales, marketing, and e-commerce
• Work closely with in-house creative and social/content development teams
• Develop clear and achievable campaign KPIs that will deliver on business needs
• Manage and oversee paid media agency campaigns and audience targeting
• Foster a culture of collaboration, innovation, and continuous improvement with agency partners and internal media teams
• Understand best practices and process development for campaign communication and delivery between stakeholders and agencies
• Evaluate and report on campaign performance, offering optimization insights
• Work with data and analytics teams to ensure proper data integration and visualization
• Ensure campaigns adhere to budget targets and flight windows
• Process and approve vendor media invoices
• Stay informed on industry trends, emerging technologies, and competitive products
• Conduct competitor benchmarking and leverage insights for strategy refinement
• Perform A/B testing on audiences, media channels, creative formats, messaging, and bid strategies

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field preferred
• 10+ years of digital media planning experience with major digital platforms
• Experience with search marketing on Google and Microsoft, including bid strategies, campaign setup, and keyword selection
• Paid social experience with META, Twitter, and LinkedIn
• Experience in traditional and offline media such as OOH, print, sponsorships, television, and radio (desirable)
• Working knowledge of tag management solutions like Google Tag Manager and Tealium
• Experience with GA4 or other web analytics platforms
• Proficiency with data visualization tools such as Data Looker/Studio or Tableau
• Strong Excel skills
• B2B and direct-to-consumer experience
• Organizational and communication skills, both oral and written, with ability to present to senior leadership
• Previous media agency experience is highly desirable
• Experience in the travel/tourism industry is highly desirable

Nice to Have

• Experience in traditional and offline media such as OOH, print, sponsorships, linear television, and terrestrial radio
• Previous media agency experience
• Experience in the travel/tourism industry

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field (preferred)

Benefits & Perks

• Compensation up to $120,000