Digital Marketing Operations Manager

About the Role

Key Responsibilities

• Support the development and maintenance of SPX Cooling's B2B websites and digital portals, collaborating with IT and external agencies.
• Apply knowledge of CMS platforms, user experience, and SEO best practices to optimize web performance.
• Execute and manage routine website updates; monitor site health and SEO using Google Analytics and related tools.
• Maintain marketing databases, forms, and workflows in HubSpot, and assist in Salesforce CRM sync.
• Manage account-based marketing strategies by coordinating digital ad asset delivery and campaign tracking, serving as the primary liaison to external agency partners.
• Assist in deploying surveys and customer feedback tools (e.g., NPS, customer satisfaction surveys).
• Track performance across digital channels using dashboards and analytics tools.
• Support onboarding and integration of new martech platforms as necessary.
• Build knowledge of the company, products, and services to effectively communicate market differentiation and unique selling propositions.
• Identify areas of process improvement and champion change initiatives to help the company measure and achieve objectives and performance standards.
• Utilize project management tools to improve team efficiency.

Requirements

• 5+ years of experience in digital marketing operations, marketing automation, or related roles.
• Hands-on experience with CMS/WordPress, Google Analytics, and SEO best practices.
• Proficiency with marketing automation tools, preferably HubSpot; familiarity with Salesforce integration is a plus.
• Strong project management skills, including experience coordinating external vendors and internal stakeholders.
• Analytical mindset with ability to build and interpret performance dashboards and campaign reports.
• Excellent attention to detail and ability to manage multiple digital tools and channels simultaneously.
• Comfortable navigating martech ecosystems and adopting new digital platforms quickly.
• Bachelor's degree required.
• Ability to read effectively from a computer screen and/or paper copy.
• Ability to handle a large volume of work and perform multiple tasks in a fast-paced environment.
• Effective verbal communication skills.

Nice to Have

• Excellent written and verbal communication skills to clearly articulate vision and data analyses.
• Highly organized with the ability to manage multiple tasks and priorities.
• Ability to work well under pressure within a fast-paced environment.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive and performance-based compensation packages and bonus plans.
• Educational assistance, leadership development programs, and recognition programs.
• A culture that values diversity, inclusion, and open communication.