Digital Marketing - Paid Ads Expert

About the Role

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google, Bing, and Meta Ads, including search, display, remarketing, and social media advertising.
• Implement A/B tests and landing page improvements to drive ROI.
• Build and manage PPC & SEM campaigns by objective, audience, and product using Google Ads, Bing Ads, and Meta Ads Manager.
• Use GA4, Google Tag Manager, and Looker Studio to track KPIs, analyze performance, and guide data-backed decisions.
• Create and manage email campaigns in Mailchimp, HubSpot, or Constant Contact to boost engagement and conversions.
• Conduct SEO audits, keyword research, and develop content strategies to increase organic traffic and support inbound marketing.
• Manage paid and organic social media content on Facebook, Instagram, LinkedIn, and X/Twitter.
• Collaborate with clients on strategy, campaign updates, and performance insights.

Requirements

• Must work on-site at our Saint Charles, IL office (not remote or hybrid).
• 1+ years in digital marketing, PPC/SEM, Google Ads, and client communication.
• 1+ year with Google Analytics, Google Tag Manager, Looker Studio.
• 2+ years with email marketing platforms and paid/organic social media.
• Experience with A/B testing, landing page optimization, and project management.
• Deep knowledge of Google Ads, Meta Ads, SEO, and CRM/email tools.
• Proven ability to manage budgets and optimize for ROI.
• Strong analytical mindset with KPI tracking and campaign optimization.
• Excellent communication and project management skills.

Nice to Have

• Bachelor's in Marketing, Business, Communications, or related field.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (preferred).

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Paid time off
• Flexible schedule