Digital Marketing Product Strategist

About the Role

Key Responsibilities

• Manage key model landing pages, content/asset updates, website enhancements, and maintenance activities to support vehicle launches, sales promotions, and brand initiatives, ensuring effective communication of launch strategy, business requirements, and KPI goals to agency partners.
• Collaborate with internal divisions, departments, and third-party agencies to support key brand initiatives and ensure content accuracy and proper representation on the website.
• Streamline marketing workflows to eliminate bottlenecks, increase efficiency, and implement processes that accelerate digital marketing execution without compromising quality.
• Conduct User Acceptance Testing (UAT) of all content updates and site enhancements to ensure successful launches with minimal defects.
• Lead efforts to implement website personalization strategies to enhance user experiences and drive conversions, supporting digital transformation initiatives.
• Provide analytics support to marketing and leadership teams.
• Collaborate with other AHM departments to ensure digital support for product launches, sales promotions, and business objectives.
• Oversee the intake and prioritization of digital marketing projects in Jira, ensuring clear documentation, tracking, and timely delivery within budget.

Requirements

• Bachelor's Degree in a relevant field.
• 5+ years of experience in digital marketing, website management, email marketing, marketing communications, or a similar field, with auto experience considered a plus.
• Strong project management skills, capable of handling multiple projects simultaneously.
• Effective communication skills for collaboration across teams and agencies.
• Strategic mindset with high attention to detail.
• Agency experience or vendor management skills.
• Understanding of UX/UI design principles is helpful.
• Understanding of website development and content management concepts is a plus.
• Familiarity with SEO/SEM and digital media is advantageous.
• Experience with web analytics and performance optimization, with knowledge of Adobe Analytics being helpful.
• Familiarity with Agile project frameworks is a plus.
• Flexibility and adaptability in a dynamic, fast-paced environment.

Nice to Have

• Understanding of website development and content management concepts.
• Familiarity with SEO/SEM and digital media.
• Experience with web analytics and performance optimization, including Adobe Analytics.
• Knowledge of Agile project frameworks.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Competitive base salary based on experience and location.
• Paid overtime and regional bonus when applicable.
• Industry-leading benefit plans including medical, dental, vision, and Rx.
• Paid time off, including vacation, holidays, and shutdowns.
• Company-paid short-term and long-term disability insurance.
• 401K plan with company match and additional contributions.
• Career advancement opportunities and mobility.
• Education reimbursement for continued learning.
• Training and development programs.
• Additional offerings such as tuition assistance, student loan repayment, lifestyle account, childcare and elder care support, wellbeing programs, community service, and product programs.