Digital Marketing Senior Consultant

About the Role

Key Responsibilities

• Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist's product lines.
• Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
• Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.
• Maintain reporting capabilities to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to stakeholders.
• Collaborate with cross-functional technical and management teams to create innovative client experiences and proactively manage shifting business and marketplace dynamics.
• Stay current on industry trends, evaluate emerging technologies, and adjust strategies to ensure Truist remains competitive.
• Apply strong quantitative, technical, analytical and problem-solving skills to measure results and identify actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of principles, practices, theories, and methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital).
• Experience managing projects or project work streams and working as an individual contributor.
• Knowledge of the industry's competitive landscape and factors that differentiate Truist and its competitors.
• Ability to interpret and explain complex information to diverse audiences and build consensus among stakeholders.
• Proficient in Excel and PowerPoint.

Nice to Have

• Master's degree or MBA and previous experience in the banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Demonstrated ability to apply agile marketing methodologies to large enterprise, cross-functional teams.
• Working knowledge of programming languages such as Java, JavaScript, HTML, CSS, XML, Python, SQL.
• Experience with Adobe products (AEM, Target, Analytics, Audience Manager, Adobe Cloud).
• Certified in the use of email service providers, marketing automation and CRM platforms (e.g., Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot).
• Experience with API development, ad servers, dynamic tag managers, content management systems, A/B testing and personalization tools.
• Excellent understanding of HTML for email and ability to code templates and revise layouts.
• Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation.

Qualifications

• Bachelor's degree in relevant field.
• Five years of related experience.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan.
• At least 10 days of vacation and 10 sick days during the first year, plus paid holidays.
• Eligibility for Truist's defined benefit pension plan, restricted stock units, and deferred compensation plan depending on position and division.
• Work environment benefits and opportunities for career advancement.