Digital Marketing Senior Consultant

About the Role

Key Responsibilities

• Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist's product lines.
• Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
• Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.
• Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
• Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• Apply strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital).
• Experience managing projects or project work streams and works as an Individual Contributor.
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
• Ability to provide direction, and mentor less experienced teammates.
• Proficient in Excel and PowerPoint.

Nice to Have

• Master's degree or MBA and previous experience in the banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
• Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL).
• Working knowledge of American Disabilities Act (ACT) compliance requirements.
• Experience with Adobe products (AEM, Target and Analytics, Audience Manager and Adobe Cloud).
• Certified in the use of email service providers, marketing automation and CRM platforms (e.g., Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot).
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
• Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers.
• Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation.

Qualifications

• Ability to access and interpret client information received from the computer.
• Able to hear and speak with individuals in person and on the phone.
• Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan.
• No less than 10 days of vacation (prorated based on date of hire and full-time or part-time status).
• 10 sick days (prorated), and paid holidays.
• Access to Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan (depending on position and division).
• Additional benefits available as you advance through the hiring process, based on full-time or part-time status, position, and division.