Digital Marketing Senior Consultant/Lead

About the Role

Key Responsibilities

• Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
• Develop digital marketing tactics to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
• Responsible for creation and analysis of daily, weekly, and monthly reporting.
• Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
• Partner with the agency to review performance and provide feedback on optimizations.
• Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Manage campaigns for paid search, support display advertising, affiliate/3rd party aggregators, and OTT/CTV.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training.
• Three to Five years' experience managing Paid Search campaigns.
• Three to Five years' experience in highly regulated industry.
• Experience managing projects and/or working with an agency partner.
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
• Proficient in Excel and PowerPoint.
• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Nice to Have

• Google Ads Certification.
• Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
• Working knowledge of American Disabilities Act (ACT) compliance requirements.
• Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud).
• Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

Qualifications

• Educational background includes a Bachelor's degree or equivalent experience.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan.
• No less than 10 days of vacation (prorated based on date of hire and full-time or part-time status).
• 10 sick days (prorated), and paid holidays.
• Eligibility for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan depending on position and division.