Digital Marketing Specialist

About the Role

Key Responsibilities

• Execute and monitor digital marketing campaigns across social media, email, and web platforms, ensuring consistent messaging and engagement with target audiences.
• Support SEO strategies by conducting keyword research, optimizing content for search engines, and tracking website performance to increase visibility and traffic.
• Conduct in-depth competitor research and analyze industry trends, providing insights and recommendations to improve digital strategies and stay ahead of the market.
• Collaborate with marketing and engineering teams to create and update digital content, ensuring technical accuracy for product launches, website updates, and trade show materials.
• Assist with social media promotion, email campaigns, and digital content for industry events and trade shows, supporting pre- and post-event marketing efforts.
• Contribute to brainstorming and developing creative ideas for new marketing campaigns, ensuring fresh, innovative approaches to content creation.
• Monitor key performance metrics for digital campaigns, providing regular reports and actionable insights to optimize future strategies and achieve marketing goals.

Requirements

• 1+ year of hands-on digital marketing experience (preferably in a manufacturing or distribution environment).
• Bachelor's degree in Marketing, Communications, or a related field.
• Familiarity with SEO principles and tools (basic knowledge required).
• Strong working knowledge of Adobe Creative Suite.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.

Nice to Have

• Graphic design experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching