Digital Marketing Specialist

Synergy Homecare Franchising

Tempe, AZ

Temporary

Mid Level

52k-73k

30 days ago

Job Description

About the Role

Digital Marketing Specialist at Synergy Homecare Franchising LLC is a temporary, remote role supporting the marketing team during a busy period. The position involves content creation, social media management, basic SEO support, and franchisee assistance, contributing to a mission-driven brand in a flexible environment. The role reports to the Senior Digital Marketing Manager and focuses on maintaining digital momentum across platforms.

Key Responsibilities

Create and manage quarterly content plans for social media, including video content creation and editing.
Schedule and publish content on social media channels in alignment with marketing strategy.
Monitor, moderate, and engage proactively on social media platforms.
Administer Facebook Group and Google Business credentials.
Update and post blog content on SHC.com with SEO optimizations monthly.
Assist with on-page SEO and franchise support through website content updates and microsite management.
Review and publish blogs in WordPress weekly.
Conduct monthly and quarterly digital scorecards and competitive audits.
Manage marketing tickets, assign tasks, follow up, and ensure project deadlines are met.
Maintain digital asset library, process documents, and templates in Marketing Central Resources.
Support the onboarding and process management for new locations and location changes.
Attend virtual and in-person meetings, including franchise conventions and training sessions.
Support the registration website and app for the Annual Franchise Convention.

Requirements

Experience with Canva, Sprout Social, and WordPress is strongly preferred.
Familiarity with Google Business Profiles and Facebook Business Pages.
Proficiency in G-Suite (Docs, Sheets, Hangouts, Email, Calendar, Drive).
Strong organizational, collaboration, and time management skills in a fast-paced environment.
Excellent interpersonal, communication, and relationship-building skills.
Bachelor's degree in a related field or equivalent education and experience.
Minimum of 3 years of professional experience in digital video production or social media content creation.
Background in healthcare or a related field is a plus.

Nice to Have

Experience with platforms such as Google Business Profiles and Facebook Business Pages.
Background in healthcare or a related field.

Qualifications

Bachelor's degree in a related field or equivalent combination of education and experience.
Minimum 3 years of professional experience working in digital video production or social media content creation.

Working at Synergy Homecare Franchising

Exemplifies the SYNERGY HomeCare culture of empowerment and accountability: Guide with Purpose, Create a Sense of Ease, Lead with Passion & Resilience, Be Intuitively Personal.

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