Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute strategies that strengthen digital connections between our clients and their customers.
• Plan and manage clients' online presence to maximize visibility and engagement.
• Launch and optimize online campaigns to drive sales and brand awareness.
• Lead SEO/SEM efforts, including keyword research, on-page optimization, and content enhancements.
• Generate fresh ideas for content marketing and ensure client websites stay updated and engaging.
• Collaborate with designers to enhance user experience across digital platforms.
• Monitor campaign performance using analytics tools (Google Analytics, WebTrends, etc.) and deliver actionable insights.
• Stay ahead of digital marketing trends and adapt strategies to keep clients competitive.
• Manage relationships with media agencies and vendors to ensure campaign success.

Requirements

• Proven experience in digital marketing or a similar role.
• Strong grasp of digital marketing concepts, platforms, and best practices.
• Hands-on experience with Google Ads, Meta Ads, SEO/SEM, and social media campaigns.
• Proficiency in ad-serving tools and analytics platforms.
• Strong writing skills and a creative eye for content.
• Analytical mindset with strong problem-solving skills.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

• Experience in digital marketing for at least 1 year preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• 401(k) with company match.
• Health insurance.
• Paid time off.
• Career growth opportunities in a thriving agency environment.