Digital Marketing Specialist

About the Role

Key Responsibilities

• Lead the design, execution, and optimization of Engagement Marketing, demand generation and regional email campaigns aligned with market needs and strategic priorities.
• Manage complete campaign lifecycles: pre-launch planning, activation, post-launch review, and performance management.
• Implement lifecycle marketing strategies to maximize customer engagement, retention, and conversion.
• Conduct regular audits across flows and assets—emails, landing pages, content, triggers, audiences—to ensure alignment, transparency, and relevance.
• Maintain campaign documentation and resources, including the Engagement Marketing Hub page, ensuring materials are accurate and easy to access.
• Develop a clear roadmap to communicate the impact and value of Engagement Marketing across internal stakeholders.
• Champion success strategies and share performance insights, success stories, and lessons learned with cross-functional teams.
• Track and report performance metrics for all campaigns, benchmarking against KPIs and ROI goals.
• Maintain dashboards and segmentation maps covering personas, audience size, account tiers, and engagement indicators.
• Deliver quarterly reports highlighting key learnings, top-performing content, and actionable optimization strategies.
• Collaborate effectively with local and global marketing teams, sales units, and product owners to align strategy and execution.
• Build strong relationships to gather feedback, resolve issues, and refine campaign components.
• Demonstrate ability in Salesforce Marketing Cloud, HubSpot, Clay, and B2B intent platforms to build behavioral email journeys and execute campaigns with precision.
• Utilize analytics platforms such as Power BI and SAP to interpret data and guide decision-making.
• Contribute to ad-hoc digital projects and special initiatives as assigned by leadership.

Requirements

• Bachelor's Degree required.
• 2-3 years of experience in e-commerce, digital marketing, or related field (preferred).
• Demonstrated ability to translate technical and data-driven insights into actionable strategies.
• High proficiency in web technologies, digital platforms, and marketing analytics (Salesforce, SAP, Power BI, Weblate, Adobe Experience Manager).
• Strong communication skills with the ability to convey complex concepts simply.
• Customer-centric approach and passion for continuous learning.

Nice to Have

• Experience with marketing technology tools like Salesforce, SAP, Power BI, Weblate, Adobe Experience Manager.
• Experience in managing multi-channel digital campaigns.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Competitive base salary and bonus potential.
• Generous paid time off including vacation, personal days, and paid community service days.
• Health & wellness benefits, including medical, dental, and vision insurance.
• Paid family leave.
• Educational reimbursement.
• 401(k) matching.
• Support for professional development through ongoing training, mentoring, leadership programs, and international assignments.