Digital Marketing Specialist

Digital Marketing Specialist Big Corner Creative Wichita, KS Job Details Full-time 18 hours ago Benefits Health savings account Paid holidays Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Life insurance Referral program Retirement plan Qualifications Google Analytics Certification Social media advertising Stakeholder engagement Google Ads Certification Leading organic search traffic initiatives Digital marketing budget management Mid-level SEM campaigns Marketing strategy development Analysis skills Content creation Data analytics Pay-per-click (PPC) advertising Marketing analytics Budgeting Ad-hoc reporting 2 years Paid search marketing Campaign performance reporting Copywriting Stakeholder management Paid search advertising campaigns Full Job Description Apply to us directly: https://bigcornercreative.com/hiring Job Description We are searching for full time-in-person SEM/SEO Specialist to join our growing agency. The right candidate will be responsible for the development of the Strategy for SEM and SEO campaigns. Developing and testing new keywords and the overall deployment of the search engine components of the campaign for various industries. Benefits Paid Holidays & PTO Paid Vacation Health, Dental, and Vision Insurance 401K With Company Match Duties and Responsibilities Work with key stakeholders and account personnel to develop SEM/SEO strategies Manage SEM campaigns with spending to pace with target budgets Manage SEM campaign budgets to ensure SEM components (e.g. keywords) are acquired at most cost-efficient level Research and establish keywords and develop ad copy Plan, design, and build highly scaled paid search campaigns across multiple platforms Conduct keyword research and additions to new and existing campaigns Conduct ad copy adjustment and testing according to best practices Proactively expand and improve ad campaigns based on client business needs Ability to analyze campaign data to identify optimization opportunities and improve performance Research and implement SEO recommendations Work with account executives to ensure SEO best practices are properly implemented on newly developed code Work with marketing team to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Provide ongoing analysis of paid search campaigns, visibility, and traffic metrics Provide regular and ad-hoc reporting and analysis on campaign status to management Support sales team on client calls with technical campaign information and strategy Education, Skills, and Experience 2-3 years professional work experience in the field of SEO and SEM Up to date with the latest trends and best practices in SEO and SEM Google Ads and Google Analytics Certified Experience with Microsoft Advertising Platform and social media paid advertising campaigns is an asset Ability to work collaboratively and communicate effectively to all stakeholders and clients necessary Strong analytical ability to determine success of optimization efforts Ability to manage multiple short- and long-term projects without close supervision Job Type: Full-time Benefits: 401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Health savings account Life insurance Paid time off Referral program Retirement plan Vision insurance Work Location: In person